| 000 | 00695nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | IAB | ||
| 005 | 20220421102611.0 | ||
| 008 | 220421b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781625274496 | ||
| 040 | _cIAB | ||
| 082 | 0 | 0 | _a658.8/02 |
| 100 | 1 | _aKim, W. Chan. | |
| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne. |
| 250 | _aExpanded edition. | ||
| 300 |
_axxviii, 287 pages : _billustrations ; _c25 cm |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aMarket segmentation. | |
| 700 | 1 | _aMauborgne, Renée. | |
| 942 |
_2ddc _cKOLKHAS |
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| 999 |
_c84119 _d84119 |
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