| 000 | 00729nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | IAB | ||
| 005 | 20220415091411.0 | ||
| 008 | 220415b ||||| |||| 00| 0 eng d | ||
| 020 | _a046501433X | ||
| 040 | _cIAB | ||
| 082 | 0 | 0 | _a 658.5/75 |
| 100 | 1 |
_aCooper, Robert G. _d1943- _q(Robert Gravlin), |
|
| 245 | 1 | 0 |
_aProduct leadership : _b pathways to profitable innovation / _cRobert G. Cooper. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _b Basic Books, _cc2005. |
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| 300 |
_axv, 288 pages : _billustrations ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aNew products _xManagement. |
|
| 650 | 0 |
_aNew products _xMarketing. |
|
| 650 | 0 | _aProduct management. | |
| 942 |
_2ddc _cKOLKHAS |
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| 999 |
_c84079 _d84079 |
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