000			02050nam a2200301Ia 4500
003			IAB
005			20240718143313.0
008			220121s9999||||xx |||||||||||||| ||und||
020			_a9781424069248
040			_cIAB
082	0	4	_a302.23
090	0	0	_a302.23 LES 2006
100	1		_aLester, Paul Martin
245		0	_aVisual communication : _bimages with messages / _cPaul Martin Lester.
250			_a5th. ed.
260			_aBoston, MA. : _bThomson Wadsworth _c2006
300			_axiii, 434 p., [4] p. of plates : _bill. (some col.), maps (some col.) ; _c28 cm.
490	1		_aWadsworth series in mass communication and journalism
504			_aIncludes bibliographical references and index.
505			_aVisual communication --- Section I. 2. Visual clues -- 3. Visual theories -- 4. Visual persuasion -- 5. Visual stereotypes -- 6. Visual analysis --- Section 2. 7. Typography -- 8. Graphic design -- 9. Information graphics -- 10. Cartoons -- 11. Photography -- 12. Motion pictures -- 13. Television -- 14. Computers -- 15. The web -- 16. The more you know, the more you see.
520	3		_aVisual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
650		0	_aVisual communication.
650		0	_aWadsworth series in mass communication and journalism.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1212/2009936693-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1212/2009936693-t.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1105/2009936693-b.html
942			_cBOOK _2ddc
999			_c73002 _d73002