| 000 | 01215nam a2200265Ia 4500 | ||
|---|---|---|---|
| 003 | IAB | ||
| 005 | 20220610152641.0 | ||
| 008 | 220121s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a1591396190 | ||
| 040 | _cIAB | ||
| 082 | 0 | 4 |
_a658.802 _222 |
| 090 | _a658.802 KIM 2005 | ||
| 100 | 1 |
_aKim, W. Chan, _eauthor. |
|
| 245 | 1 | 0 |
_aBlue Ocean Strategy : _bHow to Create Uncontested Market Space and make the Competition Irrelevant / _cW. Chan Kim, Renee Mauborgne. |
| 260 |
_aBOSTON, MASSACHUSETTS : _bHARVARD BUSINESS SCHOOL PRESS, _c2005. |
||
| 300 |
_axv, 240 pages : _billustrations ; _c25 cm |
||
| 500 | _aIncludes index | ||
| 500 | _aKoleksi Peribadi YABhg. Tun Ahmad Sarji (2100399, 2100415) | ||
| 504 | _aBibliography: pages [223]-229 | ||
| 505 | _aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy | ||
| 650 | 1 | 0 | _aNew products |
| 650 | 2 | 0 | _aMarket segmentation |
| 700 | 1 |
_aMauborgne, Renee, _eauthor. |
|
| 942 |
_cBOOK _2ddc |
||
| 999 |
_c66391 _d66391 |
||