000 00705nam a2200229Ia 4500
003 IAB
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020 _a0568075784
040 _cIAB
082 0 4 _a302.2301
_220
090 _a302.2301 MCK 1995
100 1 _aMcKeone, Dermot H.
245 1 0 _aMeasuring your media profile /
_cDermot McKeone.
260 _aAldershot, Hampshire, England ; |a Brookfield, Vt. :
_bGower,
_cc1995
300 _axiii, 235 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 227) and index.
650 0 _aMass media
_xMethodology.
650 0 _aMass media criticism.
650 0 _aPublic relations.
942 _cBOOK
_2ddc
999 _c41190
_d41190