| 000 | 00698nam a2200229Ia 4500 | ||
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| 003 | IAB | ||
| 005 | 20240417100304.0 | ||
| 008 | 220119s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0132613638 | ||
| 040 | _cIAB | ||
| 082 | 0 | 4 | _a658.8 |
| 090 | _a658.8 KOT 1997 | ||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler |
| 250 | _a9th ed. | ||
| 260 |
_aNew Jersey : _bPrentice Hall, _c1997 |
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| 300 |
_axl, 789p. : _bill. (some col.) ; _c25 cm |
||
| 490 | _aPrentice-Hall series in marketing | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _xManagement |
||
| 942 |
_cBOOK _2ddc |
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| 999 |
_c40767 _d40767 |
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