000 00682nam a2200217Ia 4500
003 IAB
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020 _a0077079507
040 _cIAB
082 _a658.8
090 _a658.8 JEN 1995
100 1 _aJenkinson, Angus.
245 1 0 _aValuing your customers:
_bfrom quality information to quality relationship through database marketing /
_cAngus Jenkinson.
260 _aNew York :
_bMcGraw-Hill,
_c1995.
300 _axiv, 371p. :
_bill. ;
_c23 cm.
500 _aIncludes bibliographical references and index
650 0 _aDatabase marketing
650 0 0 _aTotal quality management
942 _cBOOK
_2ddc
999 _c38140
_d38140