000 00854nam a2200241Ia 4500
003 IAB
005 20210806093013.0
008 210303s9999||||xx |||||||||||||| ||und||
020 _a9789830686561
040 _cDLC
082 _a658.827 VAN 2011
100 _aVan Gelder, Sicco,
_d1964-
_eauthor.
245 0 _aStrategi jenama global:
_bmembongkar potensi penjenamaan merentasi negara, budaya dan pasaran/
_cSicco Van Gelder; penterjemah Haniza Lockman.
260 _bInstitut Terjemahan Negara Malaysia,
_c2011
_aKuala Lumpur
300 _axxx, 314ms. :
_bil.;
_c23cm.
504 _aMengandungi rujukan bibliografi dan indeks
650 _aBrand name products
_xPlanning
650 _aBranding (Marketing)
650 _aBrand name products
_xManagement
650 _aExport marketing
700 _aHaniza Lockman,
_etranslator.
942 _2ddc
_cBOOK
999 _c2964
_d2964