000			01354nam a2200241Ia 4500
003			IAB
005			20221212145754.0
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020			_a9781118836385
040			_cDLC
082			_a658.4012 SET 2014
100			_aAMANDA SETILI _d1959 _eauthor.
245		4	_aThe Agility Advantage: _bhow to identify and act on opportunities in a fast-changing world / _cAmanda Setili.
250			_aFirst edition.
260			_bJossey-Bass, _c2014 _aSan Francisco, CA :
300			_a241 pages ; _c24 cm
504			_aIncludes bibliographical references and index
520			_a"This book examines how successful technology-based firms like Google, Apple, and Amazon spot new market opportunities and make the right choices about what to invest in, what to change, and what to abandon. The author shows firms how to see through their customers' eyes, spot new opportunities for growth, and innovate for extraordinary customer value. In addition, the book explains how to exploit market trends and focus on the right markets, and how to anticipate future changes in competitor capability, customer need, and technology--while managing uncertainty and risk"--$c Provided by publisher.
650			_aStrategic planning.
650			_aDiffusion of innovations
650			_aOrganizational change.
942			_2ddc _cBOOK
999			_c21674 _d21674