000			01288nam a2200217Ia 4500
003			IAB
005			20221021152838.0
008			210305s9999||||xx |||||||||||||| ||und||
020			_a9781422104347
040			_cDLC
082			_a153.43 NAL 2006
100			_aNalebuff, Barry, _d1958- _eauthor.
245		0	_aWhy not? : _bhow to use everyday ingenuity to solve problems big and small / _cBarry Nalebuff and Ian Ayres.
260			_c2003 _aBoston : _bHarvard Business School Press,
300			_axv, 238pages : _billustrations ; _c24cm.
504			_aIncludes bibliographical references.
505			_aThe way things never were -- Good ideas and how to generate them -- Problems in search of solutions -- What would croesus do? taking the perspective of an unconstrained consumer -- Why dont you feel my pain? internalizing the external effects of decision making -- Solutions in search of problems -- Where else would it work? looking for idea arbitrage opportunities -- Would flipping it work? trying things the other way around -- Problem solving with a purpose -- Principled problem solving: a guide to thinking inside the box -- The case for honest tea -- Reinventing regulation -- Implementing why-not.
650			_aProblem solving.
700			_aAyres, Ian.
942			_2ddc _cBOOK
999			_c21536 _d21536