000			01564nam a2200265Ia 4500
003			IAB
005			20220926152626.0
008			210305s9999||||xx |||||||||||||| ||und||
020			_a9781422189887
040			_cDLC
082			_a658.802 HBR 2013
245		0	_aHBR's 10 must reads on strategic marketing
246			_aHBR's ten must reads on strategic marketing
246			_aHarvard business review's 10 must reads on strategic marketing
260			_aBoston, Massachusetts : _bHavard Business Review Press, _c2013
300			_a206p. : _bill. ; _c21cm
490			_aHBR's 10 must reads series
500			_aIncludes index
505			_aRethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
650			_aMarketing _xManagement
650			_aStrategic planning
730			_aHarvard business review.
830			_aHBR's 10 must reads series
942			_2ddc _cBOOK
999			_c11983 _d11983