000			01698nam a2200241Ia 4500
003			IAB
005			20240612090537.0
008			240612b ||||| |||| 00| 0 eng d
020			_a9780415716192
040			_cIAB
082			_a338.064 JAC 2014
100			_aJacobs, D., _eauthor. _q(Dany)
245			_aThe cultural side of innovation : _badding values / _cDany Jacobs.
260			_aNew York ; _aLondon : _bRoutledge, Taylor & Francis Group, _c2014.
300			_a xviii, 214 pages ; _c24 cm.
490			_aRoutledge studies in innovation, organization and technology ; _v33
504			_aIncludes bibliographical references (pages 193 -203) and index.
520			_a "In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation's diffusion--and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation's various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented"-- Provided by publisher.
650			_aNew products.
650			_aDiffusion of innovations.
650			_aConsumer behavior.
942			_2ddc _cBOOK
999			_c11046 _d11046