TY  - BOOK
AU  - Du Plessis, Erik
TI  - The Branded Mind: what neuroscience really tells us about the puzzle of the brain and the brand/ 
SN  - 9780749461256
U1  - 658.834 PLE 2011 
PY  - 2011///
CY  - London; Philadelphia: 
PB  - Kogan Page, 
KW  - Neuromarketing
KW  - Advertising
KW  - Psychological aspects
KW  - Marketing
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. [245]-246) and index
UR  - http://www.loc.gov/catdir/enhancements/fy1112/2010037756-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1112/2010037756-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1112/2010037756-t.html
ER  -