Du Plessis, Erik <br/><br/>
The Branded Mind:  what neuroscience really tells us about the puzzle of the brain and the brand/  
Erik du Plessis 
 - London; Philadelphia:   Kogan Page,   2011 
 - xvii, 251 p.:   ill.;  25 cm. 
<br/><br/>Includes bibliographical references (p. [245]-246) and index. 
<br/><br/><label>ISBN: </label>9780749461256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing<br/>Advertising--Psychological aspects.<br/>Marketing--Psychological aspects.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.834 PLE 2011