TY  - BOOK
AU  - Schmarzo, Bill.
TI  - Big Data: : Understanding How Data Powers Big Business
SN  - 9781118739570
U1  - 658.4038 SCH 2013 
PY  - 2013///
PY  - 2013///
CY  - Indianapolis, IN
PB  - John Wiley & Sons, 
KW  - Business intelligence
KW  - Data processing.
KW  - Big data
KW  - Business planning
KW  - Statistical methods
KW  - Data mining
N1  - Includes index; The big data business opportunity -- Big data history lesson -- Business impact of big data -- Organizational impact of big data -- Understanding decision theory -- Creating the big data strategy -- Understanding your value creation process -- Big data user experience ramifications -- Identifying big data use cases -- Solution engineering -- Big data architectural ramifications -- Launching your big data journey -- Call to action
UR  - http://www.loc.gov/catdir/enhancements/fy1503/2013948011-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1503/2013948011-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1503/2013948011-t.html
ER  -