Schmarzo, Bill. <br/><br/>
Big Data:   Understanding How Data Powers Big Business/ 
 Understanding how data powers big business 
Bill Schmarzo 
 - Indianapolis, IN:  John Wiley & Sons,   2013  ©2013 
 - xxiii, 216 pages:   illustrations;   24 cm 
<br/><br/> Includes index. 
<br/><br/>The big data business opportunity -- Big data history lesson -- Business impact of big data -- Organizational impact of big data -- Understanding decision theory -- Creating the big data strategy -- Understanding your value creation process -- Big data user experience ramifications -- Identifying big data use cases -- Solution engineering -- Big data architectural ramifications -- Launching your big data journey -- Call to action. 
<br/><br/><label>ISBN: </label>9781118739570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business intelligence--Data processing. <br/>Big data<br/>Business planning--Statistical methods<br/>Data mining
<br/><br/><label>Dewey Class. No.: </label>658.4038 SCH 2013