TY  - BOOK
AU  - Brandenburger, Adam M.,
AU  - Nalebuff, Barry J.,
TI  - Co-opetition
SN  - 9780385479509
AV  - HD30.28 B73 1997
U1  - 658.4 BRA 1997 
PY  - 1997///
CY  - New York
PB  - Crown Business
KW  - Strategic planning
KW  - Competition (Economics)
KW  - Game theory
N1  - Includes bibliographical references and index
N2  - Introduces the concept of co-opetition, a strategy combining competition and cooperation using principles of game theory
ER  -