Brandenburger, Adam M., <br/><br/>
Co-opetition / 
Adam M. Brandenburger, Barry J. Nalebuff. 
 - New York :  Crown Business,  1997. 
 - xiii, 304 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Introduces the concept of co-opetition, a strategy combining competition and cooperation using principles of game theory. 
<br/><br/><label>ISBN: </label>9780385479509  RM 203 0385479506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Competition (Economics)<br/>Game theory.
<br/><br/><label>LC Class. No.: </label>HD30.28  / B73 1997 
<br/><br/><label>Dewey Class. No.: </label>658.4 BRA 1997