TY  - BOOK
AU  - David,Fred R.
TI  - STRATEGIC MANAGEMENT : : CONCEPTS & CASES 
SN  - 9780130998491
U1  - 658.4012 DAV 1999 
PY  - 1999///
CY  - Upper Saddle River, NJ.
PB  - Prentice Hall, 
KW  - Strategic planning
KW  - Case studies
ER  -