TY  - BOOK
AU  -  Kim, W. Chan,
AU  - Mauborgne, Renée,
TI  - Blue ocean strategy : : how to create uncontested market space and make the competition irrelevant 
SN  - 9781591396192
U1  - 658.802 KIM 2005 
PY  - 2005///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - New products
KW  - Market segmentation
N1  - Includes bibliographical references (p. [223]-229) and index
ER  -