Kim, W. Chan, <br/><br/>
Blue ocean strategy :   how to create uncontested market space and make the competition irrelevant / 
W.Chan Kim , Renee Mauborgne. 
 - Boston, Mass. :  Harvard Business School Press,  2005. 
 - xv, 240 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [223]-229) and index 
<br/><br/><label>ISBN: </label>9781591396192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Market segmentation
<br/><br/><label>Dewey Class. No.: </label>658.802 KIM 2005