Gregory, James R. Penjenamaan merentasi sempadan: panduan pemasaran jenama global/ Branding across border James R. Gregory ; penterjemah Feroza Shariff. - Kuala Lumpur : Institut Terjemahan Negara Malaysia, 2009 - xxii, 243 pages : illustration ; 23 cm. Include Index ISBN: 9830681955 Subjects--Topical Terms: Branding (Marketing) Dewey Class. No.: 658.827