TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9788120330443
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and indexes
ER  -