Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 5th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2007. 
 - xxx,811. :  ill. ;  29cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9788120330443 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.