TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renée
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant / 
SN  - 9781625274496
U1  - 658.8/02 
KW  - New products
KW  - Market segmentation
N1  - Includes bibliographical references and index
ER  -