TY  - BOOK
AU  - Cooper,Robert G.
TI  - Product leadership:  pathways to profitable innovation / 
SN  - 046501433X 
U1  -  658.5/75 
PY  - 2005///
CY  - New York
PB  -  Basic Books, 
KW  - New products
KW  - Management
KW  - Marketing
KW  - Product management
N1  - Includes bibliographical references and index
ER  -