Cooper, Robert G.   1943- <br/><br/>
Product leadership :   pathways to profitable innovation /  
Robert G. Cooper. 
 - 2nd ed. 
 - New York :   Basic Books,   c2005. 
 - xv, 288 pages :  illustrations ;   24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>046501433X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products --Management.<br/>New products--Marketing.<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.5/75