Zikmund, William G. <br/><br/>
Business research methods / 
William G. Zikmund. 
 - 7th ed. 
 - Mason, Ohio :  Thomson/South-Western,  2003. 
 - xix, 748pages :  illustrations ;  26cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030350840 9780030350849 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Research.<br/>Business--Research.