TY  - BOOK
AU  - Govindarajan,Vijay
AU  - Trimble,Chrisy
TI  - REVERSE INNOVATION : : CREATE FAR FROM HOME, WIN EVERYWHERE 
SN  - 9781422157640
U1  - 658.4063 22
PY  - 2012///]
CY  - Boston, Massachusetts : 
PB  - HARVARD BUSINESS REVIEW PRESS
KW  - International business enterprises
KW  - Case studies
KW  - Management
KW  - Technological innovations
KW  - Strategic planning
N1  - Includes index
ER  -