Govindarajan, Vijay,
REVERSE INNOVATION : CREATE FAR FROM HOME, WIN EVERYWHERE /
Vijay Govindarajan, Chris Trimble
- Boston, Massachusetts : HARVARD BUSINESS REVIEW PRESS, [2012] ©2012
- xv, 229 pages ; 24 cm
Includes index
9781422157640
International business enterprises--Management--Case studies
Technological innovations--Management--Case studies
Strategic planning--Case studies
658.4063