Govindarajan, Vijay,

REVERSE INNOVATION : CREATE FAR FROM HOME, WIN EVERYWHERE / Vijay Govindarajan, Chris Trimble - Boston, Massachusetts : HARVARD BUSINESS REVIEW PRESS, [2012] ©2012 - xv, 229 pages ; 24 cm

Includes index

9781422157640


International business enterprises--Management--Case studies
Technological innovations--Management--Case studies
Strategic planning--Case studies

658.4063