The big idea : how to make your entrepreneurial dreams come true, from the AHA moment to your first million /
Donny Deutsch, with Catherine Whitney.
- 1st ed.
- New York : Hyperion 2009
- xiv, 258 p. ; 24 cm.
Includes bibliographical references.
Part 1. What’s the big idea? Calling all dreamers ; No experience necessary ; Why make someone else rich? ; Make love, not work -- Part 2. There are no geniuses. There’s gotta be a better way ; Why didn’t I think of that? ; Break out of the box ; Change the world with a simple idea -- Part 3. No is not an option. Why NOT me? ; The gut check moment ; They told me I’d never make it ; Saved by a big idea ; Who said it was too late? -- Part 4. Getting to your first million. From zero to millions ; Fueled by Mom power ; All in the family ; People to people -- Part 5. Breaking down the roadblocks. Dollars and sense ; Perfect pitch ; Make trade show magic ; The hungry millionaire -- Conclusion. This IS the big idea.
9781401323219
Creative ability in business. Entrepreneurship. Small business--Management. New business enterprises--Management.