TY  - BOOK
AU  - Ariely,Dan
TI  - Predictably irrational: the hidden forces that shape our decisions  / 
SN  - 9780007256532
U1  - 153.83 
PY  - 2008///
CY  - London
PB  - Harper'
KW  - Decision making
KW  - Economics
KW  - Psychological aspects
KW  - Consumer behavior
N1  - Includes bibliographical references (p.[259]-267) and index
ER  -