Bernoff, Josh.

Empowered : unleash your employees, energize your customers, transform your business / Josh Bernoff, Ted Schadler. - 4th ed. - Boston, MA: Harvard Business School Publishing, 2010. - 252 ms., 24 cm.

Includes bibliographical references and indexes

Why your business needs HEROes -- Employee HEROes and their projects -- Peer influence analysis -- Delivering groundswell customer service -- Empowering customers with mobile applications -- Amplifying your fans -- Do-it-yourself technology fuels the HERO compact -- Is your company ready for HEROes? -- Leading and managing HEROes -- Helping HEROes innovate -- Helping HEROes collaborate -- Keeping HEROes safe -- Supporting HEROes with technology innovation -- Becoming HERO-powered

9781422155639


Business enterprises -- --Technological innovations
Customer services -- --Technological innovations
Online social networks ----Economic aspects
Technological innovations -- --Management