TY  - BOOK
AU  - Ariely,Dan
TI  - PREDICTABLY IRRATIONAL: The Hidden Forces That Shape Our Decisions 
SN  - 9780062018205
U1  - 153.83 
PY  - 2008///
CY  - New York
PB  - Harper An Imprint of HarperCollinsPublishers
KW  - Decision making
KW  - Psychological aspects
KW  - Consumer behaviour
N1  - Includes bibliographical references pages 339-349
ER  -