Ariely, Dan, <br/><br/>
PREDICTABLY IRRATIONAL :  The Hidden Forces That Shape Our Decisions / 
DAN ARIELY 
 - REVISED AND EXPANDED EDITION 
 - New York :  Harper An Imprint of HarperCollinsPublishers,  2008 
 - xx, 348 pages ;  17 cm 
<br/><br/> Includes bibliographical references pages 339-349 
<br/><br/><label>ISBN: </label>9780062018205 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making--Psychological aspects<br/>Decision making<br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>153.83