Burch, Geoff, Irresistable Persuasion : The Secret Way To Get To Yes Every Time / Goeff Burch - West Sussex, United Kingdom : Capstone Publishing, 2010 - ix, 245 pages ; 22 cm ISBN: 9781907312489 Subjects--Topical Terms: Success in businessPersuasion (Psychology) Dewey Class. No.: 650.1