TY  - BOOK
AU  - Shrida Jain
TI  - Integrated Marketing Communication: : Trends And Innovations
SN  - 9788190721103
U1  - 658.8 JAI 2008 
PY  - 2008///
CY  - New Delhi
PB  - Global India publications
KW  - Communication in marketing
N1  - Includes index; Bibliography: p.285
ER  -