Shrida Jain <br/><br/>
Integrated Marketing Communication:   Trends And Innovations/ 
Shrida Jain 
 - New Delhi:  Global India publications,  2008 
<br/><br/> Includes index 
<br/><br/>Bibliography: p.285 
<br/><br/><label>ISBN: </label>9788190721103 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 JAI 2008