TY  - BOOK
AU  - Fournies, Ferdinand
TI  - Why Customers Don'T Do What You Want Them To Do : 24
SN  - 71417508
U1  - R 658.81 FOU 2003 C.1 
PY  - 2003///
PB  - Mc Graw Hill
N1  - includes index
ER  -