TY  - BOOK
AU  - Farrah,Joseph
TI  - Dictionary of marketing and advertising
SN  - 9837203269
U1  - 658.8003 
PY  - 1998///
CY  - Kuala Lumpur
PB  - Golden Books Centre, 
KW  - Marketing
KW  - Dictionaries
KW  - Advertising
ER  -