TY  - BOOK
AU  - Smith, P. R. (Paul Raymond)
AU  - Berry, Chris.
AU  - Pulford, Alan.
TI  - Strategic marketing communications: new ways to build and integrate communications 
SN  - 0749429186
PY  - 1999///
CY  - London
PB  - Kogan Page
KW  - Communication in marketing
KW  - Marketing
KW  - Management
ER  -