Smith, P. R. (Paul Raymond) <br/><br/>
Strategic marketing communications :  new ways to build and integrate communications / 
P. R. Smith, Chris Berry, Alan Pulford. 
 - London :  Kogan Page,  1999. 
 - 300 pages :  illustration ;  24 cm. +  1 computer disk (3 1/2 in.) 
<br/><br/><br/>System requirements for computer disk: IBM PC or compatible; DOS 
<br/><br/><label>ISBN: </label>0749429186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Marketing--Management