Gerard J. Tellis <br/><br/>
Will And Vision: How Latecomes Grow To Dominate Markets 

 -  Mcgraw-Hill  2001 
<br/><br/><label>ISBN: </label>007137549X 
<br/><br/><label>Dewey Class. No.: </label>658.8'00973 TEL 2001 C.2