Trout, Jack. <br/><br/>
The power of simplicity :  a management guide to cutting through the nonsense and doing things right / 
Jack Trout with Steve Rivkin.  
 - New York ;  London :  McGraw-Hill,  1999 
 - x, 205 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071373326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management<br/>Simplicity
<br/><br/><label>Dewey Class. No.: </label>658.8