Proctor, Tony. <br/><br/>
Strategic marketing:  an introduction / 
Tony Proctor. 
 - London :  Routledge,  2000 
 - 318 p. :  ill. ;  26 cm. 
<br/><br/>Bibliography: p. [303]-308 
<br/><br/><label>ISBN: </label>0415208106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Management