Strategic marketing cases for 21st century Asia / 
John A. Quelch...[et al.]. 
 - Singapore :  Prentice Hall,  2000 
 - viii, 404p. :  ill., map ;  24cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130276014 (pbk.):  RM94.31 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies--Asia management
<br/><br/><label>Dewey Class. No.: </label>658.80095