Ries, Al. <br/><br/>
The 22 Immutable Laws Of Marketing. 

 -  Harper C0Llins Pub.  1993 
 - XII, 143 P. : ILL. 20 CM. 
<br/><br/> KOPERASI KEDAI BUKU UNIVERSITI MALAYA 
<br/><br/><label>ISBN: </label>6383459 
<br/><br/><label>Dewey Class. No.: </label>658.8 RIE 1993