TY  - BOOK
AU  - Lovelock, Christopher
TI  - Product Plus : How Product + Service = Competitive
SN  - 71134514
U1  - 658.812 LOV 1994 
PY  - 1994///
PB  - Mcgraw-Hill
N1  - KOPERASI KEDAI BUKU UNIVERSITI MALAYA
ER  -