TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management : : analysis, planning, implementation, and control 
T2  - Prentice-Hall series in marketing
SN  - 0132613638
U1  - 658.8 
PY  - 1997///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -