Kotler, Philip. <br/><br/>
Marketing management :   analysis, planning, implementation, and control / 
Philip Kotler 
 - 9th ed.  
 - New Jersey :  Prentice Hall,  1997 
 - xl, 789p. :  ill. (some col.) ;  25 cm 
 - Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0132613638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8